COVID-19 continues to have a devastating impact on international tourism across the world and the island of Ireland is no exception. Recovery will depend on many factors – not least the mindset of the overseas consumer and how this may have changed because of the COVID-19 health emergency and subsequent economic turmoil.
To gain a comprehensive understanding of the consumer mindset and how it’s changing during this crisis, Tourism Ireland is undertaking an extensive COVID-19 programme of research in our major markets. We want to share with you the findings of our latest wave of COVID research, carried out in ten markets, during July.
You are invited to attend Tourism Ireland’s virtual industry event, on Thursday, 3 September.
Date: Thursday, 3 September, 2020
Time: 2.00pm – 2.45pm
RSVP: Please register by Wednesday, 2 September, 2020
REGISTER HERE: https://zoom.us/webinar/register/WN_BwZYvLhyRtKXbC5YaUcibg
The insights Tourism Ireland gains from this programme of research will ensure that our new promotional plan is as tightly targeted and as powerfully motivational as it possibly can be – in order to drive a strong recovery for tourism to the island of Ireland as quickly as it is possible to realise it.
We look forward to speaking with you on Thursday, 3 September.